Past initiatives undertaken by the Council include the Grow Our Farms campaign which used television and website advertising to showcase the many positive contributions made by farmers to the overall economy of Ontario.
Current Projects
Agriculture and Food Advocacy Project
The Presidents’ Council’s agriculture and food advocacy project involves the development of an Ontario agriculture and food strategic plan for public outreach and communication including proposed tactics.
Ontario consumers need reassurances about food and farming; that their food is safe and produced in a humane and sustainable manner. The agriculture and food industry needs to re-connect with them and provide those reassurances.
Edelman Canada was the agency selected to conduct the project. The project deliverables are to:
Edelman’s final report is expected in June 2020.
Past Projects:
The Council worked on a strategic plan for agriculture and food. In the process of writing the Strategy, with the assistance of the late David Sparling from the Ivey School of Business at Western, three key strategic pillars were identified: economic growth, health and environment.
Current Projects
Agriculture and Food Advocacy Project
The Presidents’ Council’s agriculture and food advocacy project involves the development of an Ontario agriculture and food strategic plan for public outreach and communication including proposed tactics.
Ontario consumers need reassurances about food and farming; that their food is safe and produced in a humane and sustainable manner. The agriculture and food industry needs to re-connect with them and provide those reassurances.
Edelman Canada was the agency selected to conduct the project. The project deliverables are to:
- review and provide a written summary of agricultural consumer outreach and information campaigns, that have been completed and are currently underway including the results or measureables;
- assess and articulate in writing the pressures that exist on the collective agriculture and food production brand; and,
- develop a consumer communications strategy designed to positively impact pressures including suggested tactics and accompanying budget. Implementation is not part of the deliverables. The strategy must be supported by findings from the first two deliverables.
Edelman’s final report is expected in June 2020.
Past Projects:
The Council worked on a strategic plan for agriculture and food. In the process of writing the Strategy, with the assistance of the late David Sparling from the Ivey School of Business at Western, three key strategic pillars were identified: economic growth, health and environment.
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Economic growth was selected as the initial pillar on which to focus. A report outlining recommendations for supporting and enhancing the economic viability of agriculture and food production in the province was released in April 2013. For a hard copy of this report please contact our office. An electronic copy is available for download below. 
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The Health pillar document "Agri-food for Health Strategy" has been released as of March 23, 2015. For a hard copy of this report please contact our office. An electronic copy is available for download below.
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Photo credit: Agriculture Photo Library managed by Farm and Food Care
